Here at L2, we've predicted Netflix would be the next horseman. But the streaming platform is getting some competition. We take a look at who's winning -- and losing -- the battle for views. Plus, Scott tries out Google's Arts and Culture app. Sources (0:10) “Consumer Intelligence Series: I Stream, You Stream,” PWC, October 2017. https://pwc.to/2BgDb6A (0:16) Analysis of Leichtman Research Group Data, June 2017. (0:16) Netflix, January 2018. (0:45) “Sheryl Sandberg, Jack Dorsey to Leave Disney’s Board,” Bloomberg, January 2018. https://bloom.bg/2naAsm5 (0:53) Box Office Mojo, December 2017. (1:11) “Disney’s Fox Acquisition Means The End Of Hulu As We Know It,” recode, December 2017. http://bit.ly/2BmlotX (1:21) “Netflix Will Release More Movies In 2018 Than Most Major Film Studios Combined,” Quartz, October 2017. http://bit.ly/2gMzzgq (1:42) Box Office Mojo. (1:53) "Netflix Co-Founder’s Crazy Plan: Pay $10 A Month, Go To The Movies All You Want," Bloomberg, August 2017. https://bloom.bg/2fHkYFj (2:00) MoviePass, MPAA. (2:12) “Ex-Netflix Exec Mitch Lowe Takes Over as MoviePass CEO,” Variety, June 2016. http://bit.ly/2DLYxJw (2:27) “MoviePass Wants To Save Moviegoing—If Theaters Will Let It,” Wired, August 2017. http://bit.ly/2x88Vob (3:01) “Top Apps on iOS Store, United States, Overall, Jan 16, 2018,” App Annie, January 2018. http://bit.ly/2sMkWl7 Spotify Playlist https://open.spotify.com/user/l2inc/playlist/0qIzi9frRkWW4UlOqkAML4 Episode 159

What's the next $300 billion company? Scott puts his money on Netflix, which aims to quintuple its revenue in the next four years. Loser: the NFL. Audiences have fallen 11%, signaling that the football franchise is no longer immune to the death of television. Loser: Yahoo - yes, again. While the hack isn't their fault, failing to disclose it is. Loser: space travel, which seems like yet another head fake. Episode 97

Scott Galloway presents the week's biggest winners and losers in digital: Winner: Amazon shareholders. The e-tailer's new grocery stores confirm our predictions that the company would open brick-and-mortar locations in its ambitious bid to dominate retail. Winner: Stripe, the world's second-largest digital payments company. Half of Americans have used it to make a purchase in the past year, although most probably don't know it exists. Loser: Newspapers. Social media ad spend will surpass newspaper spend by 2020 - but we're already seeing evidence of ad fatigue. Winner: HBO, which set new viewing records with the season finale of Westworld. Here's a preview of our spinoff, Scottworld. Winners & Losers Playlist: https://open.spotify.com/user/l2inc/playlist/0qIzi9frRkWW4UlOqkAML4 Episode 104

Winners: Social media firms that act like businesses. Losers: Social media firms that are products posing as businesses. Facebook's profitability continues to soar, while Pinterest is headed for a rude awakening...and Scott is headed for the psych ward. A continued winner: Starbucks. Enrollment in the brand's loyalty program surged this year despite widely publicized changes to how rewards points are awarded, and the brand boasts the 23rd most-used mobile app in the U.S. A winner: The top 20%. We hear a lot about the top 1%, but the top 20% is also increasingly isolated geographically, socially, and politically. We take a moment to remember Prince. Episode 75

Loser: Jet.com. While the e-tailer recently became the fastest company ever to reach a billion-dollar valuation, we stand by our earlier prediction that it will fail. Winners: Brands using Kik to sell products. The app's chatbot function lets retailers replicate the experience of interacting with a salesperson. Loser: Soda. Bottled water sales will exceed those of soft drinks for the first time this year, but Coke and Pepsi's investments in Dasani and Aquafina prevent them from losing out completely. Winners: Billionaires. Stack up the fortunes of the 50 richest billionaires in the world, and you get $1.5 trillion - more than the GDP of Australia or Spain. Subscribe to L2 for more insights: http://www.l2inc.com/subscribe Episode 74

A big winner: messaging. Three of four smartphone owners used a mobile messaging app at least once a month last year, and the apps aren’t only for communication; they’re used for everything from shopping to hailing taxis, especially in Asia. Winners on Snapchat: brands that keep it casual. L2 research indicates that the winning formula is breezy and authentic, a departure from the professionally edited content that wins on Instagram. Your heart is a winner, but your reproductive organs are losers. The heart and brain receive more VC funding than any other body parts, while the reproductive system garners comparatively few investments. Inspiring winners: centenarians, the fastest-growing demographic in the world. We share some life advice from some who have made it to 100. Subscribe to L2 for more insights: http://www.l2inc.com/subscribe Episode 70

Scott Galloway presents the week's biggest winners and losers in digital: Winner: Snapchat. No longer just an app, the company aims to reinvent the camera with Spectacles, its new hardware product. Loser: Warehouse clubs like Costco and Sam's Club, which are rapidly losing share to Amazon Prime. Loser: Fashion insiders. As brands adopt the see now, buy now format and post on Instagram and Snapchat, fashion executives need to keep pace with the changing times. Winner: Google, which recently celebrated its 18th birthday. Episode 96

From cigarette makers to Apple, smart brands use this strategy to one-up their competition. Sources (00:04) Source: “Smoke Gets in Your Eyes,” Mad Men, July 2007. https://imdb.to/2yvu80O (01:07) Source: Bush-Cheney ‘04, Inc. https://bit.ly/22TVORK (02:24) Source: “Tim Cook Calls Privacy a ‘Fundamental Human Right’,” Bloomberg Markets and Finance, Jun 2018. https://bit.ly/2IbsC3n Song: “I Woof You” by Heiakim https://bit.ly/2IeAp0A Spotify Playlist https://spoti.fi/2sn9vhJ Episode 180

Loser: Brands ignoring Google Maps. High search visibility doesn't guarantee a retailer will show up in location-based searches. Winner: Netflix. Viewers would pay extra to avoid ads, meaning the company could rake in nearly $1 billion in incremental annual revenue. Winner: Starbucks, which has more money on deposit than many banks. Plus: Professor Galloway breaks it down on the dance floor. Episode 91