ProfAI
The ProfAI trailers document the brand’s creative evolution. “ProfAI Trailer – First Iteration”, created in early Q2 2025, defined ProfAI’s initial look, tone, and motion language. Its design and animation were aligned with the then ProfAI landing webpage to ensure a cohesive visual identity across all digital touchpoints. “ProfAI Trailer – First Iteration” introduced the concept of AI-driven learning through sleek motion design and expressive transitions, setting the creative foundation for later updates.
“ProfAI Trailer – Update” builds on that foundation with a refined narrative, evolved branding, and new animated demos of the ProfAI platform to better illustrate the product experience. All motion was completed in After Effects, with visuals reworked to align with ProfAI’s current brand identity and tone—showcasing how the brand continues to evolve.
The ProfAI ad campaign was designed for mobile-first platforms like LinkedIn Stories, Instagram Reels, and TikTok. The original layouts were created by our brand designer in Figma, and I rebuilt them in After Effects, making the necessary adjustments for animation and timing. (Portrait and square versions.)
A fun highlight: the burning $100 bill was generated in OpenAI Sora, then in After Effects I added light VFXs to recolor the flame to match our ProfAI brand palette. Each spot blends bold motion, clean typography, and AI-inspired visuals—optimized for fast, vertical storytelling.